Slow to react, quick to execute.

Projects

• 1. LuminaryLife.com website rebuildVisit →
  Impact: HighCompany-wide

  Rebuilt the entire company website from scratch using Next.js, Vercel, and Supabase — migrating off WordPress.

  • Shipped 100+ pages including all agent bios.
  • Trained Vivian to contribute commits and maintain the site.
  • Built the foundation for future tools: calculators, guides, client resources.
  • "Vibe coding is addicting" — and I shipped production code.

  Why it matters: I took a legacy WordPress site and turned it into a modern, maintainable codebase the company can build on. This was not ops-only work — it was founder-level execution.

  • Next.js
  • Vercel
  • Supabase
  • WordPress
• 2. Agent Resource Hub (intranet replacement)

  Impact: HighAll agents + support teams

  Built and launched the new internal portal on Google Sites, replacing the old intranet.

  • Centralized carrier resources (American Amicable, MOO, GTL, RNA).
  • Added tools: Rate Increase Calculator, payroll calendar, timesheets, help desk links.
  • Posted Monday Town Hall replays.
  • Announced company-wide and adopted immediately.

  Why it matters: This became the single source of truth for ~100 agents. I built it, documented it, and launched it — cutting down "where do I find X?" noise across the org.

  • Google Sites
  • Operations
  • Enablement
• 4. Daily agent performance reference doc

  Impact: HighAnalytics + sales leadership

  Created the definitive documentation for all agent performance metrics in the DSB CRM.

  • Metric definitions: Touched, Contact Made, Dials, Long Calls, Close %, Appt Set.
  • Dialing system logic and lead pool behavior.
  • Interpretation callouts for accurate reporting.
  • Shared with the analytics team via Slack and attributed to me by leadership.

  Why it matters: Before this doc, nobody agreed on what the numbers meant. I created the single source of truth for how performance is measured.

  • CRM
  • Documentation
  • Analytics
• 5. Remote call center Q1 launch framework

  Impact: HighRemote sales leadership

  Designed a 13-week phased launch plan for the remote final expense call center.

  • Phase 1: Foundation validation.
  • Phases 2–3: Detailed in working sessions (not fully visible in Slack archive).
  • Phase 4: Scale prep.
  • Flagged CRM performance visibility as the key infrastructure gap.

  Why it matters: This gave Ashley and the remote team a structured roadmap instead of "just start hiring" — operational scaffolding that prevents chaos.

  • GTM
  • Call center
  • Planning
• 6. Tech stack audit & risk identification

  Impact: Very highExecutive + engineering

  Led a full-stack technology audit from a RevOps lens and prepared structured follow-up questions for owners.

  • DSB CRM risk: single-developer dependency (Maged), aging PHP codebase, little documentation.
  • LISA risk: opacity around architecture (Daniel).
  • GitHub fragmentation: code scattered across personal and contractor accounts.

  Why it matters: I surfaced the two largest technical risks in the company and gave leadership a framework to address them before they become catastrophic failures.

  • RevOps
  • Risk
  • Engineering