Case Studies

Company: The Rim Restaurant Hospitality

Project: Determine whether The Rim Restaurant is market orientated

Results: The analysis indicates that The Rim Restaurant lacks a comprehensive market orientation. While it demonstrates some customer-focused initiatives, such as gathering feedback and understanding preferences, its efforts are not fully integrated into strategic decision-making. Additionally, the restaurant’s competitor orientation appears limited, with insufficient attention given to understanding competitor actions and leveraging market insights. As a result, The Rim may be missing opportunities to effectively position itself in the competitive landscape and meet evolving customer needs.

Company: Alice and Olivia Fashion

Project: Determine if Cultural Differences impact Consumer Purchasing behaviour during holidays

Results: Cultural differences significantly influence consumer purchasing patterns during holidays, shaping behaviors such as spending habits, product preferences, and shopping traditions. Cultural values, traditions, and customs associated with holidays play a pivotal role in dictating consumer behavior across different regions and societies.

Company: ComOn Tech

Project: New Product Pitch: Crafting a Winning Proposal for Investor

Results: Developed collaboratively, our team introduced a groundbreaking new product, culminating in a meticulously prepared investor pitch. The presentation provided a comprehensive overview, including a situational analysis, SWOT analysis, clear objectives, innovative marketing strategy, prototype showcase, and robust financial forecasts. Our goal was to captivate potential investors by showcasing the product’s potential and demonstrating its viability in the market.