Email Campaigns
Company: Buckeye Raceway
Project Overview: Buckeye Raceway, an indoor go-karting company, aims to promote their upcoming Kids Summer Camp through an email campaign. The goal is to attract parents and guardians to enroll their children in the summer camp program offered by Buckeye Raceway.
Variation: A
Objectives:
- Increase awareness about Buckeye Raceway’s Kids Summer Camp among parents and guardians.
- Encourage enrollment in the summer camp program.
- Highlight the unique benefits and features of the camp experience at Buckeye Raceway.
- Drive traffic to the Buckeye Raceway website for registration and additional information.
Company: Buckeye Raceway
Project Overview: A/B Testing to see which copy performs better
Variation: B
Results:
In our A/B test comparing two versions of the email campaign for Buckeye Raceway’s Kids Summer Camp, Email B emerged as the clear winner over Email A. Here’s a brief summary of the results:
Key Findings: Email B performed better
- Engagement: Email B showed higher open and click-through rates, indicating better engagement.
- Conversion: Email B resulted in a higher conversion rate, likely due to its scheduling feature.
- User Experience: Email B’s scheduling option improved user experience, leading to more positive responses.
Brand Exploratory
Company: Adidas
Project Overview: This project aims to comprehensively explore the Adidas brand, covering its history, competitive landscape, consumer perceptions, and strategic recommendations. Key components include:
- Background Research: Review Adidas’ evolution from its inception in 1924 to its current global stature, emphasizing milestones and collaborations.
- Competitive Analysis: Identify direct and indirect competitors, analyze market trends, and pinpoint opportunities for differentiation.
- Consumer Perception Analysis: Conduct interviews with diverse consumer groups, create brand mental maps, and identify areas for reinforcement.
- Stakeholder Interviews: Engage with Adidas stakeholders and external experts to assess brand strengths, weaknesses, and opportunities.
- Brand Strategy Development: Define Adidas’ core values, personality, and unique selling propositions, culminating in strategic recommendations.
- Tactical Recommendations: Provide actionable steps for enhancing customer engagement, expanding sales channels, and leveraging partnerships.
- Implementation Plan: Develop a detailed roadmap for executing the brand strategy, updating assets, and monitoring progress.
- Monitoring and Evaluation: Establish KPIs, implement mechanisms for ongoing evaluation, and ensure alignment with brand objectives.
Results: This project offer Adidas valuable insights to reinforce its brand identity and maintain its position as a leader in the sports manufacturing industry.
Socials
